Campaign
needs a bigger idea.
Campaign
Expansion Pack
For when the brief needs a bigger idea.
See the bundle →
Thirteen prompts for campaign and brand work. Designed to interrupt safe thinking and help you find the sharper idea underneath. Pull a card when the brief feels flat, when the team is going in circles, or when the work needs to be braver.
Each prompt asks something most creative meetings skip: the audience nobody's named, the message that's getting added rather than sharpened, the tension your brand could resolve, the boldest version of the idea sitting in the room.
Use the cards alone or alongside the Creative Pause core deck. Pull one when you're stuck. Sit with the question. Let one card be enough.
Save £5 when bundled with a core deck. All packs ship together — one delivery.
- 13 prompt cards (85 × 120mm)
- Forest green and gold-foiled outer box
- Pack-specific intro card with instructions
- Designed and printed in the UK
A taste of the pack
Three prompts from the Campaign pack
The remaining ten arrive with your order. Pull one when you're stuck. Sit with the question.
Campaign · 01
The boldest version of this idea — who in the room already knows what it is?
Campaign · 02
What message is getting added to this brief rather than sharpened?
Campaign · 03
The audience nobody has named yet — who are they, and what do they actually need?
+ 10 more prompts in the pack. Pull one. Begin.
Why this exists
For the brief.
For the room.
For the stuck moment.
Most people in corporate life have lost connection with their creativity without noticing. Slowly. Quietly. Through approval chains and pressure to produce something safe that everybody can agree on.
And now AI is accelerating everything that works against original thinking.
The Creative Pause is a deliberate interruption — a deck of 52 cards across four categories, designed to get you out of automatic thinking and into something more human. Not a workshop in a box. A practice for the desk, the meeting, the moment before you default to the obvious answer.
It's grounded in a single belief — that everyone is creative, but that capacity weakens when you stop using it. The cards are how you start using it again.
Also available
The other expansion packs
Expansion Pack
Leadership
For when the decision needs clearer thinking. Thirteen prompts for leaders, founders, and senior teams.
£20
Expansion Pack
Innovation
For when the problem needs a fresh angle. Thirteen prompts for innovation teams and design thinkers.
£20
Core Deck
The Creative Pause
52 prompts across four categories. The foundation. Bundle with any expansion pack and save £5.
£40 · Founder Edition
Add to your deck
Find the sharper idea underneath the brief.
After the Founder Edition is gone, it's gone. The deck continues. The numbers don't.