Innovation
needs a fresh angle.
Innovation
Expansion Pack
For when the problem needs a fresh angle.
See the bundle →
Thirteen prompts for innovation teams, design thinkers, and anyone whose work has gone safe. Designed to interrupt the assumptions, processes, and AI shortcuts that quietly flatten original thinking.
Three of the thirteen prompts take AI seriously — asking what AI is doing to your team's thinking, not just for it. The rest ask about the wild idea nobody's taking seriously, the assumption about the user that everyone treats as fact, the rigid process the team is working around instead of changing, and the question you're afraid to ask.
Use the cards alone or alongside the Creative Pause core deck. Pull one when you're stuck. Sit with the question. Let one card be enough.
Save £5 when bundled with a core deck. All packs ship together — one delivery.
- 13 prompt cards (85 × 120mm)
- Forest green and gold-foiled outer box
- Pack-specific intro card with instructions
- Designed and printed in the UK
A taste of the pack
Three prompts from the Campaign pack
The remaining ten arrive with your order. Pull one when you're stuck. Sit with the question.
Innovation · 01
The wild idea nobody is taking seriously — what would need to be true for it to work?
Innovation · 02
The assumption about the user that everyone in the room treats as fact — where did it come from?
Innovation · 03
What is AI doing to your team's thinking — not for it, but to it?
+ 10 more prompts in the pack. Pull one. Begin.
Why this exists
For the brief.
For the room.
For the stuck moment.
Pull a card at the start of a sprint when the team is defaulting to familiar solutions. Pull one when you suspect an assumption is going unchallenged. Pull one when AI has made the work faster but you're not sure it's made it better.
The Innovation pack works with the core deck or on its own. If you already have The Creative Pause, use the Innovation cards for the moments where process, assumption, or technology is the constraint. If you're new — this is a good place to start.
There's no right way to use them. Pull one. Sit with the question. Let one card be enough.
Also available
The other expansion packs
Expansion Pack
Leadership
For when the decision needs clearer thinking. Thirteen prompts for leaders, founders, and senior teams.
£20
Expansion Pack
Campaign
For when the brief needs a bigger idea. Thirteen prompts for campaign and brand work.
£20
Core Deck
The Creative Pause
52 prompts across four categories. The foundation. Bundle with any expansion pack and save £5.
£40 · Founder Edition
Add to your deck
Find the fresh angle on the problem.
13 prompts for innovation teams and anyone whose work has gone safe. £20 standalone, £15 with a core deck.